ArticlePublic Governance
Choosing Indicators That Don't Fool You
8 July 2026
An indicator chosen because it is easy to count will change the work so that it is easy to count. That is no accident.
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8 July 2026
An indicator chosen because it is easy to count will change the work so that it is easy to count. That is no accident.
Read more →Laras Anindita
Journal of Policy and Governance · Vol. 4, No. 3 · pp. 201-219 · 2022
A review of 48 local planning documents finds a recurring pattern: indicators that are easy to count displace the goals they were meant to serve. This article proposes a simple test to separate indicators that measure outcomes from those that merely measure activity.
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